10 Benefits of Using WordPress

MarketingSmall BusinessWordPress

What is this magical thing called WordPress that everyone keeps banging on about?

If you are thinking of using WordPress or want to know how WordPress works, then I have ten reasons why it’s so good.

But first…

WordPress was originally created in 2003 and is the number one content management system (CMS) in use today. It apparently now powers 25 percent of all sites across the web. Pretty crazy!

using wordpress for your business

1. Search Engines Love WordPress Sites

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content.

In addition, each page, post, and image can have its own meta tag keyword, description and title. And be optimised for specific keywords, allowing for very precise search engine optimisation.

Of course, to do this you’ll need the addition of an SEO plugin such as Yoast or SEO Press. They are fairly simple to set up and will guide you through the setup of each section.

2. You Have Total Control of Your Website

If you are using WordPress for your business, you have control of nearly every aspect of your site. And you can easily make simple updates with no help from a designer.

You have the ability to add or delete content such as text or images.

You can update plugins, and even add a new WordPress theme where you can completely change the look of the website.

This means there are no more delays in waiting for your web designer to make those edits.

3. You Can Extend the Functionality of Your Site with Plugins

What is a WordPress plugin you may ask?

Basically, a plugin is a piece of software containing a group of functions that extends the capabilities of your website. Simples!

By adding one you can easily add an event calendar, video gallery, Twitter Feed, portfolio, etc with little effort.

Most plugins are free, but of course, there are more premium versions that offer more functionality but at a cost.

wordpress plugins

4. It’s Easy to Use… Oh yeah!

WordPress is very easy to use and has an intuitive interface.

Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.

Because the technology is so simple, time spent on formatting is greatly reduced.

And If you get stuck on anything then there are plenty of online guides to help you move forward.

Check out this article I’ve written on how to create your own website »

5. How WordPress Works With Your Business

Because WordPress is browser-based, you can login from any Internet-connected device anywhere in the world.

Best of all, it’s totally free to use (apart from paying for your internet connection – BOO!).

You just need to keep a note of your unique username and password and then you’re good to go.

6. There is No HTML Editing or FTP Software Required

WordPress is a self-contained system and does not require HTML editing software.

You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

7. The Design & Layout of Your Website is Customisable

The look and feel of your site can easily be customised so your brand can sparkle.

Changing fonts, colours, layout and adding your company logo is all pretty straightforward.

You have the ability to update the look of your site using something called a website Theme.

A Theme is basically a template that provides layout and function styles.

They are created by experienced web developers so you get a fully functional website that works on different web browsers and devices.

In no time at all your site can be up and running and provide a unique experience to your visitors.

screen themes

8. Setting up a Blog is Simple

Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to set up.

Setting up RSS/email subscriptions, commenting capabilities, and automatically adding the most recent blog posts are also straightforward.

And don’t forget, adding a blog and publishing regular articles is great for SEO and demonstrates your expertise.

9. Your Site Can Grow as Your Business Grows

WordPress sites are very scalable. You can have hundreds of pages or blog posts on your site and the performance will not be compromised.

Your website hosting service and internet connection are really the only things that will affect the performance.

Oh.. and if you have uploaded lots of very large images of course.

10. You Can Have Multiple Users

As an administrator of a WordPress site (that means the big boss), you can set up multiple users for your site and assign access levels and capabilities to each user.

Administrators have the most control of a site, with contributors having the least.

This flexibility is really useful and enables you to share the workload amongst your team members.

If you found this article on How WordPress Works – please share!

Tags: Marketing, Small Business, WordPress

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