80 Marketing Video Ideas for Small Businesses

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Are you a business owner looking to elevate your online presence?

In today’s digital environment, having a good online presence is crucial for any business, big or small. And one of the most effective ways to do that is through video marketing.

But where do you start? How do you create inspirational video ideas that will engage your audience and showcase your brand?

Fear not, dear reader, for we’ve got you covered! In this article, we’ll be sharing online video marketing ideas that are perfect for small businesses looking to up their online game.

Now, before you dismiss this as just another dry, technical blog post, let us assure you that it’s not!

We know that the world of business video marketing can be intimidating, which is why we’ve decided to approach it with a little bit of humour. Because let’s face it, if you can make someone laugh, they’re more likely to remember you, right?

The benefits of video content for small businesses

Video content has become an essential tool for businesses looking to increase their online visibility and reach new audiences. And they are great for your website’s SEO.

In fact, research shows that video content is more engaging than text or image-based content and can help businesses achieve higher engagement rates, more clicks, and better search engine rankings.

One of the primary benefits of video content is that it helps increase brand awareness.

With video, you can showcase your products, services, and brand personality in a way that text or images simply can’t.

This makes it easier for your target audience to connect with your brand and remember it in the long run.

Another benefit of video content is that it helps improve engagement rates.

People are more likely to watch a video than read a long article or post, so by creating video content, you can capture and hold the attention of your target audience for longer periods of time.

This can lead to more shares, likes, and comments, which in turn can help increase your visibility and reach.

But the benefits of video content don’t stop there. It can also help drive conversions and sales. By creating product or service videos that showcase your offerings in a fun and informative way, you can entice your target audience to take action and make a purchase.

And since videos are more memorable than other types of content, people are more likely to come back to your business when they’re ready to buy.

So let’s dive in….

Explainer Videos

Explainer videos are a fun and informative way to introduce your products or services to potential customers.

These short videos can explain complex concepts in a way that’s easy to understand and engaging.

Plus, they’re shareable and can be used across multiple platforms, making them an excellent tool for small businesses looking to increase their search rankings.

So, whether you’re looking to educate your audience, showcase your brand personality, or simply stand out from the competition, explainer videos are definitely worth considering!

explainer video

10 examples of explainer videos:

  1. How to use a new software application: An explainer video can walk users through the different features and functions of a new software application, making it easier for them to understand how to use it.
  2. Introduction to a new product: If your company has recently launched a new product, an explainer video can help introduce the product to potential customers by highlighting its key features and benefits.
  3. Overview of a complex concept: Sometimes, complex concepts can be difficult to understand without the proper context. An explainer video can break down these concepts in a way that’s easy to follow and understand.
  4. How to use a product: If you have a product that requires some assembly or setup, an explainer video can provide step-by-step instructions to make the process easier.
  5. Overview of a company: If your company offers a wide range of products or services, an explainer video can provide an overview of what your company does and how it can benefit customers.
  6. How to navigate a website: For websites that have a lot of different pages and features, an explainer video can show users how to navigate the site and find what they’re looking for.
  7. Explanation of a process: If your company has a complex process that’s difficult to understand, an explainer video can break it down into smaller, more manageable steps.
  8. Explanation of a service: If your company offers a service that’s difficult to explain, an explainer video can provide a clear and concise explanation of how the service works and what benefits it offers.
  9. Comparison of products or services: An explainer video can compare different products or services offered by your company or by your competitors, making it easier for customers to make informed decisions.
  10. How to troubleshoot common problems: If your product or service is prone to common issues, an explainer video can provide troubleshooting tips to help users resolve these problems on their own.

Product Demo Videos

Product demo videos are a great way to showcase your products in action and highlight their unique features and benefits.

These videos can help potential customers visualize how your product works and make informed purchase decisions.

So, if you want to give your products the spotlight they deserve, consider creating a fun and informative product demo video!

product demo video

10 examples of product demo videos:

  1. Unboxing and setup: This type of video shows the unboxing of a product and provides step-by-step instructions on how to set it up.
  2. Feature overview: This type of video provides an overview of the key features and functionalities of the product. It highlights what sets the product apart from other similar products in the market.
  3. User interface demo: This type of video focuses on demonstrating how to use the product’s user interface, highlighting key features and functionalities.
  4. Use cases: This type of video demonstrates the product’s usefulness by showing different use cases and scenarios where the product can be used.
  5. Testimonials: This type of video features customer testimonials and feedback, showcasing the product’s value and benefits from the perspective of actual users.
  6. Comparison videos: This type of video compares the product to other similar products in the market, highlighting the advantages and unique features of the product.
  7. Before and after videos: This type of video shows the product’s impact by showcasing a before-and-after scenario or transformation.
  8. Walkthrough videos: This type of video provides a detailed walkthrough of the product, demonstrating all of its features and functionalities.
  9. Problem-solving videos: This type of video shows how the product can solve a specific problem or pain point for the user.
  10. Interactive videos: This type of video allows the user to interact with the product and its features in real time, providing a more immersive and engaging experience.

Product Promotional Videos

If you want to increase sales and generate buzz for your products, then it’s time to make a promotional video!

These videos can be used to highlight your product’s unique selling points, showcase their benefits, and create a sense of urgency for potential customers.

By leveraging the power of video marketing, you can engage your audience and create a lasting impression that will keep them coming back for more.

So, what are you waiting for? Get creative and make a promotional video that will take your business to the next level!

product promotional video

10 examples of product promotional videos:

  1. Teaser videos: These are short, attention-grabbing videos that give viewers a taste of what’s to come. They can be used to build anticipation for an upcoming product launch or announcement.
  2. Brand videos: These videos tell the story of your brand and its values, creating an emotional connection with your audience. They can be used to promote your product as part of a larger brand narrative.
  3. Lifestyle videos: These videos show how your product fits into the lifestyle of your target audience. They can be used to create an aspirational image of your product and show how it can enhance the user’s life.
  4. Influencer videos: These are videos that feature influencers or celebrities endorsing your product. They can be used to leverage the influencer’s social media following and credibility to promote your product.
  5. Customer testimonial videos: This type of video features real customers talking about their experiences with one of your products. They can be used to build social proof and trust with your target audience.
  6. Product demonstration videos: These videos showcase the features and functionalities of your product in action. They can be used to provide a visual explanation of what your product does and how it works.
  7. Animated videos: These videos use animation to explain complex concepts or ideas in a simple, engaging way. They can be used to make your product more approachable and understandable to a wider audience.
  8. Product launch videos: These videos announce the launch of your new product and build excitement around it. They can be used to showcase the product’s unique features and benefits and create buzz on social media.
  9. Event videos: These videos capture the energy and excitement of a product launch event or trade show. They can be used to highlight key moments and give viewers a sense of what it’s like to be there in person.
  10. Behind-the-scenes videos: These videos take viewers behind the scenes of your product development process, giving them an inside look at your company’s culture and values. They can be used to create transparency and build a deeper connection with your audience.

Testimonial Videos

Testimonial videos are a powerful tool for small businesses looking to build trust and credibility with potential customers.

These videos feature real people sharing their positive experiences with your products or services, which can help sway hesitant buyers and increase conversions.

So, if you want to show your audience that your business is trustworthy and reliable, consider creating a fun and informative testimonial video today!

testimonial video

10 examples of testimonial videos:

  1. Case study videos: These videos tell a story of a specific customer or client and how they benefited from your product or service. They can be used to showcase the real-world impact of your offering.
  2. Customer review videos: These videos feature satisfied customers talking about their experience with your product or service. They can be used to build social proof and credibility with your target audience.
  3. Influencer testimonial videos: These videos feature influential people in your industry or niche endorsing your product or service. They can be used to leverage the influencer’s social media following and reputation to promote your offering.
  4. Employee testimonial videos: These videos feature your employees talking about what it’s like to work for your company and why they love your product or service. They can be used to showcase your company’s culture and values to potential customers and job candidates.
  5. Expert testimonial videos: These videos feature experts in your industry or niche endorsing your product or service. They can be used to build credibility and trust with your target audience.
  6. Before-and-after videos: These videos show the transformation or results that customers experience after using your product or service. They can be used to demonstrate the effectiveness of your offering.
  7. Success story videos: These videos feature customers or clients sharing their success stories after using your product or service. They can be used to inspire and motivate your target audience to take action.
  8. Comparison videos: These videos compare your product or service to other offerings in the market. They can be used to highlight the unique features and benefits of your offering and differentiate it from the competition.
  9. Q&A videos: These videos feature customers or clients asking questions about your product or service, and your team answering them. They can be used to address common concerns and objections that potential customers may have.
  10. Video reviews: These videos are similar to customer review videos, but they show customers using the product or service and giving their feedback in real time. They can be used to provide a more engaging and immersive experience for potential customers.

Behind-the-Scenes Videos

Behind-the-scenes videos offer a unique and engaging way to showcase your brand personality and give your audience a glimpse into the inner workings of your business.

These videos can feature everything from product development to office shenanigans, and they’re a great way to build a deeper connection with your audience.

Plus, they’re highly shareable and can be used across multiple platforms, making them an excellent tool for increasing your online presence.

So, if you want to add a little personality to your brand and connect with your audience on a more personal level, consider creating a fun and informative behind-the-scenes video today!

behind-the-scenes video

10 examples of behind-the-scenes videos:

  1. Manufacturing process videos: These videos take viewers behind the scenes of your manufacturing process, showing how your product is made from start to finish. They can be used to showcase your attention to detail and quality control measures.
  2. Office tour videos: These videos give viewers a tour of your office or workspace, showing the day-to-day operations of your business. They can be used to give a sense of your company’s culture and values.
  3. Team member spotlight videos: These videos feature individual team members, showing what they do and their contributions to your business. They can be used to build a personal connection with your target audience and highlight your company’s talent.
  4. Event preparation videos: These videos show how your team prepares for a big event, such as a product launch or trade show. They can be used to create excitement and anticipation for the event.
  5. Product development videos: These videos take viewers behind the scenes of your product development process, showing how you create and refine your products. They can be used to demonstrate your innovation and problem-solving skills.
  6. Bloopers and outtakes videos: These videos show the funnier, more human moments that happen behind the scenes of your video shoots or events. They can be used to showcase your company’s personality and sense of humour.
  7. Charity or volunteer work videos: These videos show your team members volunteering or participating in charity work. They can be used to demonstrate your company’s commitment to social responsibility and community involvement.
  8. Training or onboarding videos: These videos show how you train new employees or team members. They can be used to give potential customers or job candidates a sense of your company’s culture and values.
  9. Company history videos: These videos tell the story of your company’s founding and growth. They can be used to showcase your company’s heritage and longevity.
  10. Future plans videos: These videos showcase your plans for the future, such as upcoming product releases or expansion plans. They can be used to build excitement and anticipation for what’s to come.

How-To Videos

How-to videos are an excellent way to showcase your expertise and provide value to your audience.

These videos can teach your viewers everything from how to use your products to industry tips and tricks, and they’re highly shareable and can be used across multiple platforms.

By creating helpful and informative how-to videos, you can establish yourself as a thought leader in your industry and build a deeper connection with your audience.

how-to video

10 examples of how-to videos:

  1. Product tutorial videos: These videos show customers how to use your product and its features. They can be used to help customers get the most out of your offering and reduce support requests.
  2. DIY or craft videos: These videos show viewers how to make something, such as a DIY home improvement project or a craft. They can be used to provide educational and entertaining content that’s related to your brand.
  3. Cooking or recipe videos: These videos show viewers how to cook or make a specific recipe. They can be used to provide value to your audience, particularly if your brand is related to food or nutrition.
  4. Fitness or workout videos: These videos show viewers how to do a specific exercise or workout routine. They can be used to provide educational and motivational content that’s related to your brand.
  5. Beauty or makeup tutorial videos: These videos show viewers how to apply makeup or do a specific beauty routine. They can be used to provide educational and entertaining content that’s related to your brand.
  6. Technology or software tutorial videos: These videos show users how to use a specific software or technology product. They can be used to help customers get the most out of your offering and reduce support requests.
  7. Repair or maintenance videos: These videos show viewers how to repair or maintain something, such as a car or household appliance. They can be used to provide educational content that’s related to your brand.
  8. Language or skill-learning videos: These videos show viewers how to learn a new language or skill, such as playing an instrument or coding. They can be used to provide educational content that’s related to your brand.
  9. Travel or adventure videos: These videos show viewers how to plan a trip or do a specific adventure activity, such as hiking or camping. They can be used to provide value to your audience, particularly if your brand is related to travel or outdoor activities.
  10. Gardening or plant care videos: These videos show viewers how to care for plants or do a specific gardening task. They can be used to provide educational content that’s related to your brand.

Live Videos

Live videos are a great way to connect with your audience in real time and add a personal touch to your brand.

These videos can be used to answer customer questions, showcase new products or services, or simply engage your audience in a fun and interactive way.

So, if you want to give your audience an inside look at your business and build a deeper connection with them, consider going live and creating a fun and informative video today!

live video idea

10 examples of live video ideas:

  1. Q&A Sessions: Host a live Q&A session to answer questions from your audience about your brand, products, or industry.
  2. Behind-the-Scenes Tour: Take your audience on a live tour of your business or workplace to show them how things work behind the scenes.
  3. Interviews: Host a live interview with a thought leader or expert in your industry to share valuable insights with your audience.
  4. Product Launches: Announce a new product or service through a live video to generate excitement and anticipation.
  5. Webinars: Host a live webinar to educate your audience about a particular topic related to your industry or brand.
  6. Workshops or Tutorials: Host a live workshop or tutorial to teach your audience a specific skill or technique related to your brand.
  7. Live Demos: Show your audience how to use your product or service through a live demonstration.
  8. Contests or Giveaways: Host a live contest or giveaway to engage your audience and reward them for their loyalty.
  9. Live Events: Stream live from an event related to your brand, such as a trade show or conference.
  10. Influencer Collaborations: Collaborate with an influencer in your industry to host a live video together and expand your reach to their audience.

Animated Videos

Animated videos are a fun and creative way to showcase your brand personality and grab your audience’s attention.

These videos can be used to explain complex ideas, highlight your products’ features, or simply entertain your audience with a bit of humour.

So, whether you’re looking to educate, inform, or entertain your audience, consider creating a fun and engaging animated video today!

animated video

10 examples of animated videos:

  1. Explainer Videos: Create an animated explainer video to showcase the benefits and features of your product or service.
  2. Promotional Videos: Use animated characters to create a fun and engaging promotional video that highlights your brand or product.
  3. Educational Videos: Create animated educational videos to teach your audience about a particular subject or topic related to your brand.
  4. Whiteboard Videos: Use animation to create a whiteboard video that visually illustrates complex concepts or ideas.
  5. Training Videos: Create animated training videos to educate your employees or customers about your products or services.
  6. Testimonial Videos: Use animation to create a unique and eye-catching testimonial video that highlights customer experiences and feedback.
  7. Product Demo Videos: Use animation to create a visually appealing product demo video that showcases your product in action.
  8. Social Media Videos: Use animated videos to create fun and shareable content for your social media platforms.
  9. Brand Story Videos: Use animation to tell your brand’s story and showcase your brand’s mission and values in an engaging and entertaining way.
  10. Motion Graphics Videos: Use animation to create visually stunning motion graphics videos that can be used for advertising, marketing, or promotional purposes.

Conclusion

In conclusion, video content is an incredibly powerful tool for small businesses looking to boost their online presence and get more visits to their website.

Whether you’re looking to educate your audience, showcase your products or services, or simply add some personality to your brand, there’s a video idea out there that can help you achieve your goals.

From explainer videos to product demos, testimonials, and behind-the-scenes looks, there are endless possibilities for creative and engaging video content.

By incorporating video into your marketing strategy, you can build trust and credibility with your audience, increase your online visibility, and ultimately drive more sales for your business.

So, don’t be afraid to get creative and experiment with different marketing video ideas for your business – the possibilities are endless!

Tags: Marketing, Video

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