Professional logo design that can transform your business, get you noticed and attract the right clients.
Upon seeing any logo or identity for the first time, you instantly have a positive or negative reaction to it. It’s what differentiates one business from another and it can become a very powerful influencing mechanism. I’d love to help you create and develop your business brand, so read on to find out how I can help.
The benefits of a good logo
How a brand identity can amplify your message
Why stop at just a logo? If you are marketing a business using leaflets, business stationery, website, vehicle livery etc. Then maybe it’s time to consider creating a brand identity. This is a the most efficient way of identifying your business brand personality, both visually and descriptively.
How a good brand identity helps
What is a logo or brand guidelines document?
Basically it outlines every aspect of your new identity so it’s super clear how to use it. This is helpful if you intend to involve other people in your business and want to maintain consistency.
WHAT DO YOU CHARGE FOR A LOGO?
For one of my carefully crafted logo designs you can expect to pay between £350-499 for a basic package. And upwards of £999 for larger projects that include some level of brand identity design. In general terms the cost is scaled against the size and scope of your business and if it has local, national or global reach.
For new clients I will normally ask for 30% of the fee upfront to cover my initial costs.
The design will most certainly consist of a brand-mark (icon) and a word-mark, Sometimes just one of these.
I am a one-person design studio so I have low overheads compared to bigger design agencies who can charge a vast amount. You also work with me personally on the project – so no account handlers here!
Don’t skimp on design as it’s a false economy – you get what you pay for. Remember this is an investment in your business.
CAN I SEE SOME CONCEPTS FIRST BEFORE I DECIDE TO HIRE YOU?
Er no. However, take a look at my portfolio where you can get an idea of the type of work I produce and the amount of effort I put into my work. This should provide you with all the evidence you need.
WHAT DO I GET FOR MY MONEY?
It really depends on the size of your company and what your expectations are.
To research, create and develop an identity to final artwork, it can take from 2 weeks upto 1 month. This includes EPS, JPG and PNG logo versions, plus an identity guide as a PDF document. It is possible to produce an logo design quicker but the cost will be more
Every business will require a logo design. If using social media then the design needs to include a stand alone brandmark (icon). If the business intends to promotes itself fully using print literature, website, vehicle graphics etc. – then a full brand identity will need to be considered.
My second and third level logo packages include a simple logo design guide that outlines fonts and colours. For bigger branding projects you will need a full brand guidelines document which ensures that everyone who uses your brand identity makes sure things are kept consistent.
I’M NOT BASED IN THE WEST MIDLANDS, BUT CAN I STILL WORK WITH YOU?
Absolutely. Some of my clients are based all over the UK and it works fine! If you are based overseas then we can still work together as well.
I THINK I WILL BE TOO BUSY TO GO THROUGH THE PROCESS
Don’t worry, the process can be straight forward. Once I have all the information I need and we’ve agreed the cost, schedule etc. – we’re off. You do of course need to supply content and constructive feedback at certain points, so it’s definitely a case of teamwork. The hardest part is finding a designer to work with, and hopefully you have done that!
DO LOGOS AND BRANDING REALLY MATTER?
YES. Your brand is a promise to your customers. A well-defined and positioned brand plants a positive perception and trust in their minds. It communicates your business message and differentiates your from your competition. A brand makes you feel a certain way. Your customers have a reaction to colour, typography, imagery etc. Good branding is always at work selling you and your business.