Health & Fitness Logo Design for Afful
Afful Health and Fitness is a UK based small business owned by married couple Sam and Yaba Afful. They offer personal and group training as well as fitness retreats.
I was commissioned to create their health & fitness logo design for the couple’s new joint business. The duo were quite specific in what they wanted. A simple design that could be adapted for use on clothing, web and marketing. The colour was to be kept monochromatic.
The design is fairly self explanatory and features an energetic figure housed inside a circle. This signifys their holistic health and fitness approach.
The new brand identity has enabled Afful to market themselves both offline and online. With constant advertising and use of social media, their brand awareness is gaining momentum.
Business card design