Agricultural logo design for Xiren
Lonza are the creators of META® metaldehyde, the world’s leading molluscicide. One of their products in this area is a premium slug pellet called Axcela.
I was approached by Whisper to create the agricultural logo design for Xiren the French version of the Axcela brand. The identity had to have a premium feel but attract both farmers and growers as they are the main target market.
The logo design reflects the treatment and breakdown process of the slugs that attack growers crops. The use of green mirrors the main Axcela brand whereas the blue directly references the product itself.
In partnership with Whisper Pr
The launch of this new identity has meant that Lonza can attract a new customer base in France.