Logo Design Services in London and Beyond

Logo Design Services in London and Beyond

Is your current business logo looking tired and it’s in need of a refresh? Got a business idea but need a new visual identity?

It can be challenging finding a visual identity designer or logo design specialist to work with. Do they have a good graphic design portfolio? What does a professional graphic designer charge? How can they help my business stand out from the competition? I answer all of these question below, so check out my FAQs section.

Over the last 7 years I’ve worked with many businesses and successfully created numerous logo designs, visual identities and brand identity guide documents. I have a proven logo design process that will ensure I get to know you, your business and make sure your brand shines.

complete logo design process

Discover, Design & Deliver

logo designer Birmingham - logo process

Do I need a logo designer?

The benefits of a good logo design

afful fitness brand identity
  • It will make your business look more unique, more professional and more approachable.
  • A professionally drawn logo will project your personality and your core values.
  • With carefully chosen typography, colours and an eye-catching design, a logo will build brand recognition and communicate who you are.
  • A great logo will help you build trust with your potential customers.
How a visual identity works

Connecting the dots

Why stop at just a logo design? If you are marketing your business using leaflets, business stationery, website, vehicle livery etc. Then maybe it’s time to consider creating a visual identity. This is a the most efficient way of identifying your brand personality, both visually and descriptively.

A visual identity will help because it…

  • Provides a professional business image and makes it easier for people to buy from you.
  • Ensures your typography, colours and images are all consistent across all of your marketing.
  • Communicates your company’s unique value proposition.
  • Helps make your business look more organised, more confident and more trustworthy.
afful business card
Logo design guidelines

Why you need them

Logo design guidelines outline every aspect of your new identity, so that it’s super clear how to use it. This is helpful if you intend to involve other people in your business and want to maintain consistency.

afful logo use guide


  • The primary and secondary logo layouts plus devices for use on social media and the website favicon
  • The exclusion zone which is the minimum area around the logo that must remain clear of typography or any graphical device.
  • The font(s) that make up the logo design so that you can make sure your marketing materials match exactly.
  • Colours including Pantone references, CMYK and RGB breakdowns.
Logo design London

Answers to common questions

Do you have any logo examples?

OR CALL ME 0121 679 8738

Do you have any logo examples?

OR CALL ME 0121 679 8738