Alba 700 Festival Logo Design
ALBA 700 was a two day global music and entertainment festival celebrating Scotland’s contribution to the arts. Additionally it marked the 700th anniversary of the Battle of Bannockburn.
The event required a distinctive festival logo design that directly represented Scotland’s culture, history, and could be used across different types of media.
The logo-mark is based on a Celtic symbol, which is commonly used within Scottish culture. Using a combination of the Saltire blue and visually referencing the ‘X’ from the Scottish flag, the design instantly becomes more iconic.
Festival logo design, Brand guide design