One of the challenges was creating the ‘right’ e-commerce booking system. I experimented with several WordPress plugins, one of which was a specific holiday tour extension. However, this proved to be more extensive than we needed. In the end I chose the simpler WooCommerce plugin and created an online shop style page to deliver Duncan’s walking tours.
As far as design and styling went, I predominantly used the burnt orange colour and also added a rough-edged container (to house text sections) to complement the distressed feel of the logo.
The combination of Duncan’s stunning photographic images and the warm colours, significantly improve his chances of building a recognisable brand in this competitive sector.