As this was a scientific brand design project it was key that the core idea had a serious, authoritative edge. The original logo design featured a red dot which emphasized the ‘tox’ part of the name. It was felt that this was too negative and that the new identity should focus more on the positives.
The final identity is very simple, clean and clinical, using a combination of metallic blue and grey to soften the design. The main logo mark represents a focusing lens, demonstrating Anitox’s expertise within their industry.
This refreshed branding provides Anitox with better positioning and a more evolved identity. The design was applied to a range of clothing, signage, packaging and print materials.
In partnership with Whisper Consultancy