Online journal website for Therapy Today
Therapytoday.net is the online journal website of the British Association for Counselling and Psychotherapy. It provides a forum for counselling and psychotherapy professionals and those interested in therapy.
Therapy Today wanted to further develop its online journal website as a separate entity to it’s main website. The original design lacked confidence and was confusing for visitors, providing no obvious access to its extensive material.
I was commissioned to create a new concept that would freshen up the general branding, be easier for visitors to navigate around and would draw in new journal subscribers.
This was achieved by re-designing the main navigation system, choosing striking new typography and by improving the general look and feel of the site layout. By breaking up the different sections with strong horizontal lines, it provided a much improved customer journey.
Visitors were now able to access more easily all key information, membership details and view archived copies of all journals in the organisation’s library.
Visit website www.therapytoday.net
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