Driving traffic to your website is crucial for securing those all-important online sales.
Which begs the question, how do I get more qualified prospects to visit my site?
Fear not, we’re going to provide a few top tips here in this article.
Ensure Your Website’s Easy to Navigate and Attractive
Ensuring your website is easy to navigate and pleasing to the eye is essential for getting visitors to your website, and to stick around long enough to show interest in what you’re selling. In fact, 38% of users will stop engaging if your website’s content is unattractive.
If the purchase process is too long (ideally, customers should be able to checkout in three clicks or less), or if it’s too difficult to figure out where to go on your website, prospects will lose interest and click away. In short, customers don’t want to fight to spend money – make it easy for them.
The same goes for the quality of your web design. An unprofessional-looking site won’t inspire confidence with online shoppers, which reduces the credibility of your brand. Consequently, you’re much less likely to generate sales.
Marketing brings people to you
Without marketing your website, you really have no chance of driving traffic. Whether it’s paid advertisements, content marketing, social media marketing or a combination of these methods, it’s up to you. But, one this is for sure when it comes to marketing, you need to know your audience.
Consider who they are and which platforms they’re most likely to use. Then, with that in mind, you can create an appropriate marketing strategy.
Pro Top: Integrate your website to social media platforms like Facebook, Twitter, and Instagram, so that you can easily share news, offers, and exclusives with your followers. This is another surefire way of boosting traffic to your site.
People love free stuff
The word “Free” is attractive to everyone, therefore by giving away free and exclusive offers is excellent for spreading the word about your website, increasing traffic and boosting sales.
You may think prospects will just take the freebie and click away, never to think about your brand again – and, yes, some people will do that. However, more often than not, people will start exploring your site and engaging with your products.
Take Slurpee, for instance. Apparently, their sales skyrocketed by 38% on Free Slurpee Day, despite giving away 4.5 million free drinks!
Whether you give a subscription-based giveaway, a free-product-with-purchase offer, or even a limited-time competition, it doesn’t matter. As long as your freebie is desirable. Furthermore, to reap the most rewards, make sure the offer only runs for a limited time.
Blogs, Vlogs, and Podcasts
Blogs, vlogs, and podcasts are prevalent ways for people to spread the word about their company. They’re perfect for showcasing your company’s personality and advertising what your brand has to offer. Whether you launch your own or star as a guest on someone else’s, these mediums are undoubtedly worth considering.
When it comes to getting clients to visit your website, creativity is a must. Explore and have fun with different methods and show your audience your company’s personality. Put your best out there, and you’re sure to get some winning results.
This blog was produced in collaboration with: