A UK logo design and visual identity specialist, helping businesses to build a better connection with their customers.
It can be challenging finding a visual identity designer or logo design specialist to work with. Do they have a good graphic design portfolio? What does a professional graphic designer charge? How can they help my business stand out from the competition? I answer all of these question below.
Over the last 8 years I’ve worked with many businesses and successfully created numerous logo designs, visual identities and brand identity guide documents. I have a proven logo design process that will ensure I get to know you, your business and make sure your brand shines.
Do I need a logo designer?
The benefits of a good logo design
How a visual identity works
Connecting the dots
Why stop at just a logo design? If you are marketing your business using leaflets, business stationery, website, vehicle livery etc. Then maybe it’s time to consider creating a visual identity. This is a the most efficient way of identifying your brand personality, both visually and descriptively.
A visual identity will help because it…
Logo design guidelines
Why you need them
Logo design guidelines outline every aspect of your new identity, so that it’s super clear how to use it. This is helpful if you intend to involve other people in your business and want to maintain consistency.
THE NUTS AND BOLTS OF A GUIDELINES DOCUMENT
Logo design Birmingham
Answers to common questions
CAN I SEE SOME CONCEPTS FIRST BEFORE I DECIDE TO HIRE YOU?
Er no. However, take a look at my portfolio where you can get an idea of the type of work I produce and the amount of effort I put into my work. This should provide you with all the evidence you need.
WHAT DO I GET FOR MY MONEY?
It really depends on the size of your company and what your expectations are.
To research, create and develop an identity to final artwork, it can take from 2 weeks upto 1 month. This includes EPS, JPG and PNG logo versions, plus an identity guide as a PDF document. It is possible to produce an logo design quicker but the cost will be more
Every business will require a logo design. If using social media then the design needs to include a stand alone brandmark (icon). If the business intends to promotes itself fully using print literature, website, vehicle graphics etc. – then a full brand identity will need to be considered.
My second and third level logo packages include a simple logo design guide that outlines fonts and colours. For bigger branding projects you will need a full brand guidelines document which ensures that everyone who uses your brand identity makes sure things are kept consistent.
I’M NOT BASED IN THE WEST MIDLANDS, BUT CAN I STILL WORK WITH YOU?
Absolutely. I may be a Birmingham logo designer but some of my clients are based all over the UK and it works fine! If you are based overseas then we can still work together as well.
I THINK I WILL BE TOO BUSY TO GO THROUGH THE PROCESS
Don’t worry, the process can be straight forward. Once I have all the information I need and we’ve agreed the cost, schedule etc. – we’re off. You do of course need to supply content and constructive feedback at certain points, so it’s definitely a case of teamwork. The hardest part is finding a designer to work with, and hopefully you have done that!
DO LOGOS AND BRANDING REALLY MATTER?
YES. Your brand is a promise to your customers. A well-defined and positioned brand plants a positive perception and trust in their minds. It communicates your business message and differentiates your from your competition. A brand makes you feel a certain way. Your customers have a reaction to colour, typography, imagery etc. Good branding is always at work selling you and your business.